A main feature of this logo is its circular shape. In our initial feedback from lifetime and student MPHA members, many people shared that they associated feelings of inclusivity, guidance, protection, and leadership with public health in Minnesota. During our listening session, most attendees liked the shape of a circle and felt that it was welcoming to viewers. Like the shape of many of our lakes, the circular shape represents the flow of history around public health in Minnesota.

A main feature of this logo is its swirling movement. In our initial feedback from lifetime and student MPHA members, a lot of members shared that when thinking about an image representing public health in Minnesota, they thought about water and nature. This logo shares that focus as an abstract wave designed to move the eye around, reflecting our movement since our establishment in 1907 boldly into the future.

A main feature of this logo is its diverse color palette. In our initial feedback from lifetime and student members, blue and green were common colors associated with public health in Minnesota. During our listening session open to all members and friends of MPHA, there was a large focus on how many different dimensions of public health exist - yet one definite image would never be encompassing our many focuses. There was also a desire to not only have one main color for the organization, as many cultures have different preferred and symbolic color tones. As a result, we create a main color palette that will be accompanied by a secondary palette to use for creating accessible documents and graphics moving forward. The different color wedges in our logo represents the many different identities and focuses within our diverse field.

Thanks again to all who gave their voices in this rebranding process!